Caratlane is India’s largest online jewelery store. The company was launched in 2008. Instead of maintaining a conventional inventory, the company relies on several thousand vendors who supply gems on request. The company also operated more than ten retail outlets across the country.
Challenges
CaratLane has a huge product catalog on their site that can get overwhelming for shoppers. They needed to provide a better search and navigation experience so consumers can find exactly what they are looking for.
Solution
Caratlane uses Visually Similar Product Recommendations to increase engagement and ensure that shoppers can discover products easily. These recommended products are shown automatically on every product page, allowing easy browsing and navigation to help shoppers narrow down their choices.
